Online sales can grow while the business gets less profitable. Delivery, returns, discounting and advertising all come out of the same margin.
These are questions you can ask of your own numbers. If you can't answer one from them, that is the place to start.
Most of these can be answered from your platform reports, your freight and payment invoices and your advertising accounts.
You tell me how you sell online and what it costs you, and I tell you where I'd look first. The first two places I look are service, which means fulfilment, and marketing. You get a one-page readback of where the money is most likely being lost. Any work after that is scoped with you before it starts.
Work out what an average order earns after product cost, delivery, returns, payment fees and the marketing that brought it in. Growth in sales alone does not show it.
I've led e-commerce platform selection and built e-commerce channels for retail brands. Whether you need something built or something fixed depends on what the numbers show, and I'd say which in the first chat.
My background is retail, e-commerce and product businesses, so that is where I'm strongest. I also take on other businesses where I can help. If you're not sure you fit, tell me about your business and I'll say so straight.
The chat's free. After that my time costs money, and if the results don't come, you'll know why and we'll sort it out.
Answer in a few lines and I'll be in touch to set a time. The 45-minute chat and the one-page readback are free.
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